Your Elevator Speech in 5 Simple Steps

Last week I had a meeting with a very well-known motivational speaker. I had met him before at a seminar and interviewed him over the phone for a book, so I felt somewhat comfortable. While on the phone interview, I told him I wanted to write for him. He was surprisingly very open to it. As an idea guy, he was bursting with brilliance but short on staff. We discussed possibilities and soon I was set up with a project. Once I finished, I knew there were many others sitting in his office waiting to be sold. But he was so busy I couldn’t connect with him. So, I planned a shopping day near his office (an hour away from me) and asked if I could drop by. Fortunately, his schedule had an opening! Full Article